Privacy Policy for Equinox Tomes
At Equinox Tomes, we are committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our site, purchase our products, or engage with our services.
1. What Information We Collect
We collect various types of information to provide and improve our online platform and services:
- Personal Identification Information: This includes your name, shipping address, billing address, phone number, and email address when you make a purchase, sign up for our book clubs, register for author events, or create an account.
- Payment Information: When you make a purchase, we collect necessary payment details (e.g., credit card information). Please note that we do not store full payment card details on our servers; these are processed securely by third-party payment processors.
- Transaction Data: Details about your purchases, order history, and product preferences on our site.
- Communication Data: Records of your correspondence with us, such as emails or messages sent through our contact forms.
- Technical Data: Information about your device and how you interact with our site, including your IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform. This helps us ensure our site functions correctly.
- Usage Data: Information about how you use our site, products, and services, such as pages visited, products viewed, search queries, and referral sources. This helps us understand what content is most engaging for our community.
- Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- To Process Orders and Deliver Services: Fulfilling your purchases, managing your account, and providing access to book club content and author event registrations.
- To Improve Our Website and Services: Analyzing user behavior to enhance user experience, website functionality, and product offerings, including new books, merchandise, and educational materials.
- For Communication: Sending you order confirmations, shipping updates, customer service responses, and, where you have opted in, newsletters and promotional materials about new releases, special offers, and upcoming events.
- For Marketing and Personalization: Tailoring our recommendations to your preferences, providing personalized offers, and running targeted advertising campaigns (with your consent where required).
- For Security and Fraud Prevention: Protecting our online platform, customers, and business from fraudulent activities and ensuring the security of our data.
- To Comply with Legal Obligations: Meeting our legal and regulatory requirements, including tax and accounting necessities.
3. How We Share Your Information
We do not sell your personal data to third parties. We may share your information with trusted third parties under specific circumstances:
- Service Providers: We share data with third-party vendors who perform services on our behalf, such as payment processing, shipping, web hosting, data analysis, email delivery, and marketing assistance. These service providers are contractually bound to protect your data and only use it for the purposes for which we disclose it to them.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred as part of the transaction. We will notify you of any such change in ownership or control of your personal data.
4. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
5. Your Rights Under GDPR
As a data subject in the European Union, you have specific rights regarding your personal data:
- Right to Access: You have the right to request copies of your personal data.
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- Right to Withdraw Consent: If we are relying on your consent to process your personal data, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us using the contact details provided below.
6. Security of Your Data
We are committed to ensuring that your information is secure. We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These measures include encryption, firewalls, and secure server facilities. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.
7. International Data Transfers
Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If we transfer your personal data outside the European Economic Area (EEA), we ensure a similar degree of protection is afforded to it by appropriate safeguards, such as using specific contracts approved by the European Commission.
8. Cookies
Our site uses "cookies" to enhance your experience. Cookies are small data files placed on your device. We use them for:
- Necessary Cookies: Essential for the operation of our site, enabling features like shopping carts and secure areas.
- Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our site. This helps us improve the way our site works.
- Functionality Cookies: Used to recognize you when you return to our site, enabling us to personalize content for you.
- Targeting Cookies: Record your visit to our site, the pages you have visited, and the links you have followed. We will use this information to make our site and the advertising displayed on it more relevant to your interests.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of our site.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
10. Contact Us
If you have any questions about this Privacy Policy, your personal data, or wish to exercise your rights, please contact us:
Equinox Tomes
53E Rentemestervej
2400 Copenhagen, Hovedstaden
Denmark